35 Years.
A Billion Views. What Comes Next.
Randy Sosin has been at the center of music, technology, and culture since before the internet changed everything, commissioning back-to-back MTV Video of the Year winners at Interscope, running talent development at MTV, and building the visual identity of the world's largest music festival. He's still building.
INTERSCOPE RECORDS · MTV · INSOMNIAC/LIVE NATION · SHOWTIME · TRIBECA FILM FESTIVAL · RED BULL TV · BILLBOARD ·
THE PAST
Building the Machine
From commissioning back-to-back MTV Video of the Year winners at Interscope, Eminem's "Without Me" and "Lady Marmalade" to producing Sarah Silverman: Jesus Is Magic and overseeing talent development as SVP at MTV, Randy spent 20 years at the epicenter of music's most powerful era.
THE PRESENT
Navigating the Shift
As SVP of Visual Content at Insomniac/Live Nation, Randy built the visual identity of Electric Daisy Carnival, the largest music festival in North America, and executive produced its annual livestream from 2013 to 2017, drawing over 10 million viewers across broadcast partners including Live Nation, 7Up, and Red Bull TV. He currently serves as Chief Content Officer at The X, North America, a high-end digital content agency producing work for major events, artists, & global brands.
THE FUTURE
Building What's Next
Randy is actively developing new models for how artists own, distribute, and monetize their work in a world where music is essentially free.
His work sits at the intersection of blockchain technology, AI content creation, D2C community building, and the belief that human creativity is worth protecting.
"The product isn't the song anymore. The product is access, ownership, community, and identity. Everything else is just catching up."
— Randy Sosin
Artists & Managers
You've got the music. You need someone who understands how to build the world around it, content strategy, visual identity, fan community, and monetization. Randy has done it at every level.
Brands & Agencies
Cultural credibility isn't manufactured. Randy has spent 35 years building genuine connections between artists, audiences, and brands from Budweiser's FIFA World Cup anthem to the EDC mainstage.
Startups & Platforms
Building something new in music or entertainment tech? Randy brings the one thing most tech founders don't have: a deep understanding of how the industry actually works, who the real players are, and what artists actually need.